Branding disasters

BRANDING DISASTERS – Dairy-based haircare

Why take two bottles of yoghurt into the shower? The resplendently coiffed Billy Connolly’s remark about the bewildering variety of shampoo choices: “Where I come from, Jojoba is the month after September and anything with egg and mushroom in it would have gone straight into the frying pan, ” recalls Clairol’s doomed attempt to market…

Read More


Spotting an apparent gap in the US market in the fifties, Dodge marketed a car aimed solely at women. Dodge apparently knew that what women wanted was a pink and lavender paint job, pink upholstery in rose-bud motif tapestry that was easy to clean and a complementary matching rain cape, fisherman’s hat, umbrella and cosmetics…

Read More