Branding disasters

BRANDING DISASTERS – Dairy-based haircare

Why take two bottles of yoghurt into the shower? The resplendently coiffed Billy Connolly’s remark about the bewildering variety of shampoo choices: “Where I come from, Jojoba is the month after September and anything with egg and mushroom in it would have gone straight into the frying pan, ” recalls Clairol’s doomed attempt to market…

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BRANDING DISASTERS  – Cherchez La Femme

Spotting an apparent gap in the US market in the fifties, Dodge marketed a car aimed solely at women. Dodge apparently knew that what women wanted was a pink and lavender paint job, pink upholstery in rose-bud motif tapestry that was easy to clean and a complementary matching rain cape, fisherman’s hat, umbrella and cosmetics…

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