COLOPHACTS
Ideas, inspirations and other good stuff.
CLEAR THINKING – Thoughts from the great and the good
There is no reason for any individual to have a computer in their home” Kenneth Olsen, president and founder of Digital Equipment Corporation in 1977 “Next Christmas the iPod will…
Read MoreBRANDING DISASTERS – Cherchez La Femme
Spotting an apparent gap in the US market in the fifties, Dodge marketed a car aimed solely at women. Dodge apparently knew that what women wanted was a pink and…
Read MoreDESIGN – NBC logo gets the bird
In 1976 NBC shelled out somewhere between $750,000 and $1 million to develop a new logo – a lot of money by the standards of the day. Out went their…
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