BRANDING DISASTERS  – Cherchez La Femme

Spotting an apparent gap in the US market in the fifties, Dodge marketed a car aimed solely at women. Dodge apparently knew that what women wanted was a pink and lavender paint job, pink upholstery in rose-bud motif tapestry that was easy to clean and a complementary matching rain cape, fisherman’s hat, umbrella and cosmetics…

Read More