CORPORATE IDENTITY – Hidden image points the way

Every now and then a piece of graphic design becomes such a common sight that we stop looking at it. How many people notice the hidden arrow in the FedEx logo for example? The subliminal message was designed by Landor Associate’s Lindon Leader in 1994. He hit upon the idea after more than 200 design…

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Life imitates art in logo rebrand

Spurred on by the £30 million it was going to save by taking its “youth-oriented” offering Channel 3 off air and online, the BBC decided that what it needed to do was splash out a large and undisclosed wodge of cash on a new logo. BBC3 has been a victim of the need to cut costs…

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