BRANDING DISASTERS – Dairy-based haircare

Why take two bottles of yoghurt into the shower? The resplendently coiffed Billy Connolly’s remark about the bewildering variety of shampoo choices: “Where I come from, Jojoba is the month after September and anything with egg and mushroom in it would have gone straight into the frying pan, ” recalls Clairol’s doomed attempt to market…

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