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BRANDING DISASTERS – Cherchez La Femme

Spotting an apparent gap in the US market in the fifties, Dodge marketed a car aimed solely at women. Dodge apparently knew that what women wanted was a pink and lavender paint job, pink upholstery in rose-bud motif tapestry that was easy to clean and a complementary matching rain cape, fisherman’s hat, umbrella and cosmetics…

DESIGN – NBC logo gets the bird

In 1976 NBC shelled out somewhere between $750,000 and $1 million to develop a new logo – a lot of money by the standards of the day. Out went their traditional, brightly plumed peacock (first introduced in 1956 and pictured on the right) and in came a logo based on an upper case N, in…

PM Dave’s Balti bash picture opp

Prime minister Cameron’s birthday bash for two at a Birmingham Balti House was all very low key, apparently. An aide popped in earlier in the day to book a table for David and Samantha, and the PM duly popped in at 7.45 for a chicken bhuna balti, lamb rogan josh and some saag paneer. The…